x-ray fashion vr
producer
X-Ray Fashion is a groundbreaking, room-scale VR installation in which users walk a path through the lifecycle of fast-fashion creation and it's impact on our planet - telling the dark story of garment production in the fast-fashion industry.
As the audience, you are invited on this eye-opening journey to see and feel different stages of the garment production that you usually never have access to: The glamorous catwalk shows in New York, the inside of a sweatshop in India and water supply polluted by fabric dye from the factories. You come face to face with the sweatshop workers, who sew your jeans, and the environmental impacts caused by the fashion industry. This piece is an eye-opener, a conversation starter and the beginning of a changed consumer mindset, worldwide.
Collaboration
I collaborated on multiple components of this production including development, scripting, editing, and community engagement.
Produced in partnership with MANND and Connect 4 Climate.
Creators
Producers Signe Ungermand & Maria Herholdt Engermann
Our mission at MANND is to challenge the use and understanding of XR in order to create the next era of Branded Content, Communication & Entertainment.
Director Francesco Carrozzini
“I have worked in the fashion industry for many years, but regretfully I ignored the consequences our business has on the environment and people around the world. When the World Bank Group’s Connect4Climate program and Vulcan Productions proposed that I direct the film, which was so beautifully conceived by MANND, I felt compelled to be part of it.”