vulcan productions rebrand
creative director
The site won three W3 awards: Best in Show for Visual Appeal; Gold for Activism; and Silver for Movies & Film
As Paul Allen’s world-class production company we addressed today’s most pressing issues through storytelling in film, digital, XR, podcasts and television - but our brand and digital experiences were still stuck in the aughts acting as more of an online brochure than a powerful, action-focused change agent.
The challenge: We needed a new way to present our story to better empower our partners to tell stories that were vital to the future of the planet. But we also had to remain visually integrated within Vulcan Inc - and still have room for each of our projects to express their own individual brands.
The solution: A full re-brand including a new website, marketing materials, brand expression, messaging and flexible campaign templates.
Collaboration
I oversaw and collaborated on all aspects of the brand redesign with both internal teams and external partners.
Digital transformation: Together with the talented team at AHundredYears we concepted a digital experience that would not only serve as the new digital home for Vulcan Productions’ full catalog, but would be a place where the issues themselves are in focus. Calls to action, impact statistics, case studies and news and updates can be found under each title along with film details, behind the scenes photos, and character and team info.
Campaign/project templates: Websites are expensive and with the number of projects we produced, a bespoke site for each was simply not possible. We developed a simple, templated CMS that allowed anyone on the team to quickly and easily create a stand-alone, project-focused site that could robustly present the project, the campaign and give the audience tools to join and help the cause.
Brand expression: With a logo created in the late 90s, multiple mission statements, a brochure-like website and no brand guidelines to speak of - the state of our brand was in disarray at best. I worked closely with our internal communications and design teams to create a new logo, marketing materials and copy that clearly defined and represented who we were and what we stood for. I designed and created our brand guidelines document.
