Digital channels represent the largest single pool of potential content consumers in history. More media is consumed on YouTube in a week than all of the movie screens in America combined in a year. However, the digital world is absurdly noisy. Audiences demand regular, updated storytelling to remain engaged but when energized can prove to be a powerful tool for real-time, real-world change.

Vulcan Productions was great at grand, impactful storytelling - but the distribution cycle on feature films and TV shows created an audience ebb and flow that wasn't in line with today's audience needs for immediate content consumption and cause-based activism. We needed a commitment to regular digital storytelling and support of emerging media production that would allow us to reach new supporters, grow and sustain that audience and create a rolling snowball effect for our impact and our films.

​

To catch up with consumer behavior, I proposed creating a small team of producers dedicated to telling impact stories for digital channels and emerging media experiences.

The new team would create meaningful, compelling stories that would help catalyze a broader reach and a larger audience for our films, communications, and impact. Through impact-focused, short-form video and mixed reality productions we would activate a new audience and ignite a digital movement.